We respect your privacy and are committed to protecting it.
This privacy statement explains our policies and practices
pertaining to customer information. It is through this disclosure
that we intend to provide you with a level of comfort and
confidence in how we collect and use information through
this website, and how you can contact us if you have any
questions or concerns. It is our sincere hope that through
this communication of our data handling practices we will help
facilitate a trusting and long-lasting relationship with you. Back to top
This Privacy Statement describes the way that this website, owneradvantage.ford.com,
collects, uses and safeguards the personal and non-personal information about
you that we collect or that you provide through this website. This website is
owned and maintained by Ford Motor Company.
The business purpose of this website is to provide information to consumers about
Owner Advantage, a Ford and Lincoln Mercury Dealership loyalty program. In
addition, this website allows registered program members to view, access and
manage Dealership transactions that affect their membership account and rewards.
This Privacy Statement outlines the information we will collect and how we will
use that information in the course of conducting this business. This Statement
will also tell you how you can verify the accuracy of your personal information
submitted to us through this website and how you can request that we correct or
update your personal information. This privacy statement describes the measures
in place to ensure that your information is secure and the protections against
collecting and using children's data.
If you have any questions or concerns about our privacy practices, please contact Ford Motor Company. Back to top
During a normal visit to our site, no personally identifiable information
about you is collected through any means or data flow channels.
Our primary goal in collecting personal information from you when you visit
owneradvantage.ford.com is to provide you the functionality and services
that you need to have a meaningful and customized experience while using
the site features. Personal data includes information that is particular
to you such as street address, phone number and email address. We need to
collect personal information in order to:
Send specific emails that you have subscribed for
Contact you regarding a request you made on the website
Compile aggregate and statistical data to help in website design
Measure site activity in order to allow us to update our site to better meet user wants and needs
When you visit owneradvantage.ford.com we will not collect any personal information
about you (including but not limited to your name, address, telephone number
and email address) unless you provide it to us voluntarily. If you opt not to
provide us with personal information you can still access our website; however
you may be unable to view account transactions or manage your account. Back to top
Personally identifiable information collected on owneradvantage.ford.com may be used to:
Fulfill a site user request, like requesting a reward certificate or new password
Make the user experience more customer-friendly
Contact you if necessary in the course of processing or shipping a request for a reward certificate or new password
Compile user data that is stored in our corporate database and may be used for marketing and other purposes
During a normal visit to our site, no personally identifiable information about you is collected.
Owneradvantage.ford.com does collect "aggregate" information, which is non-personally identifiable
information. This means that we do not track these items on an individual basis that identifies you,
but rather accumulate this information on an aggregate basis that includes all site visitors.
Non-personal information includes web traffic metrics such as tracking the site pages that you visit
or the amount of time you spend on our site.
Our primary goal in collecting aggregate information from you is to be able to perform site metrics
that allow us to improve the functionality of the website. We need to collect aggregate information
in order to:
Compile aggregate and statistical data to help in website design and to identify popular features
Measure site activity to allow us to update our site to better meet user wants and needs
Owneradvantage.ford.com utilizes session log data and your personal and non-personal data for the
purpose of performing analytics on the users' experiences while visiting this site
This analysis:
Is performed on an aggregate level and does not identify you or your information personally
Involves the use of a third party vendor acting on behalf of owneradvantage.ford.com
Is performed in order to improve our website and the user experience
May include the use of session cookies to track aggregate user paths through this and other
Ford Motor Company websites or to track other events within or across this and other Ford
Motor Company websites
When you visit our website the server housing the pages automatically generates a "session log." We
use session logs to help us determine how people travel through our site. In this way, we can
structure our pages so that the information most frequently visited is easier to find. By tracking
page visits, we can also determine if the information we're providing is being used. The only data
gathered is the Internet Protocol (IP) address from which you came (which contains no personal
information), the web site that referred you, the pages you visited and the date and time of those visits.
When you view one of our websites or interactive advertisements, we may use "cookies" to collect
aggregate information. A "cookie" is a small text file that helps us in many ways to make your visit
to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in
every time you come back to one of our websites. They also allow us to tailor a website or advertisement
to better match your interests and preferences. There are a couple different types of cookies. A
"session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing
session. When you close all your browser's windows, or when you shut down your computer, the session cookie
disappears forever. A "persistent" cookie is stored on your computer's hard drive until a specified date,
which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either
a) they expire, b) they are overwritten with newer cookies, c) you manually remove them. Most browsers can
be configured not to accept cookies, however, this may prevent you from having access to some site functions
or features.
Owneradvantage.ford.com may use web beacons/spotlight tags/GIF/pixel tags which are site instrumentation
tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how
many times. When you ask us to send you information on a promotion or a newsletter, we may use web beacons
to establish how many of the emails are actually opened. In general, any electronic image viewed as part
of a web page, including an ad banner, can act as a web beacon. We may use web beacons to determine, for
instance, whether a page has been viewed or not and, if so, how many times. When you ask us to send you
information on a promotion or a newsletter, we may use web beacons to establish how many of the emails are
actually opened. Owneradvantage.ford.com may use spotlight tags to collect aggregate data. These tags will
identify that a user has seen a banner ad and has also come to the website within a set amount of time. The
results only report aggregate numbers and do not store personal information.
Users may be directed to owneradvantage.ford.com via banner ads or site links. Ads or site links that are placed
by owneradvantage.ford.com use cookies or web beacons to deliver metrics on the effectiveness of the ads or
links. They do not collect personal information from the user. Third party advertising networks that serve ads
onto owneradvantage.ford.com may use cookies and/or web beacons in their advertisements. Owneradvantage.ford.com
retains no control over such third party cookies and/or web beacons and does not have access to the information
related to third party cookies and/or web beacons. Back to top
Non-Personally identifiable information collected on owneradvantage.ford.com may be used to:
Compile aggregate and statistical data to help in website design and to identify popular features
Measure site activity to allow us to update our site to better meet user wants and needs
Owneradvantage.ford.com utilizes session log data and your personal and non-personal data for the purpose of
performing analytics on the users' experience, while visiting this site. This analysis:
Is performed on an aggregate level and does not identify you or your information personally
Involves the use of a third party vendor acting on behalf of owneradvantage.ford.com
Is performed in order to improve our website and the user experiences
May include the use of session and/or persistent cookies to track user movement across this and other
Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites
Any information that is provided to the third party vendor is to be used only for the purpose of
performing the analytics and compiling reports of the data. The third party vendor is restricted
from using this data in any other way other than to provide these services to Ford Motor Company
and they may not share or resell this data
Owneradvantage.ford.com does not sell, rent, share or otherwise provide any of your personally identifiable
information to anyone other than for site analytics as described above.
We may share personal information that we collect about you with other companies within the Ford Motor
Company family of companies or subsidiaries. Our "family of companies" is the group of companies related to us by common control or ownership.
We share information within this "family" as a normal part of conducting business and offering
products and services to our customers. We may also share information with vendors, contractors
or partners of owneradvantage.ford.com who have access to your personal information in connection
with providing services to owneradvantage.ford.com. Back to top
If you have submitted personal information to owneradvantage.ford.com, or if someone else
has submitted your personal information to owneradvantage.ford.com either directly or through
an interactive advertisement or other means, or if we have collected personally identifiable
information on you through owneradvantage.ford.com in some other fashion, you can access this
information by logging into your profile. Owneradvantage.ford.com will use reasonable efforts
to supply you with the information you have requested.
Correct or update your personal information by logging into your profile and updating your
information on this website. You will be asked for your user name and password so that we may
be able to process your changes.
The scope of access available for this request is for information collected on this website only.
Any personal information that has been collected from you on other Company websites will not be
accessible or changeable through the processing of this request.
Owneradvantage.ford.com provides you choices as to whether you want to receive further contacts
from us, and the type of those contacts. You can opt-in or out by logging in and updating your
profile to receive communications from Ford Motor Company. Back to top
Vendors, contractors or partners of owneradvantage.ford.com who have access to your personal
information in connection with providing services to owneradvantage.ford.com are required to
keep the information confidential and are not permitted to use this information for any other
purpose than to carry out the services they are performing for owneradvantage.ford.com Back to top
Owneradvantage.ford.com may provide links to other websites. We encourage you to review the
privacy statements of sites to which you are linked so that you can understand how those
sites collect, use and share your information.
Owneradvantage.ford.com is not responsible for the privacy statements or other content or
data handling practices on other websites. Back to top
IIf you have any questions or comments concerning this privacy statement for owneradvantage.ford.com
or have any questions regarding the contents of this website please contact Ford Motor Company. Back to top
The effective date of this privacy statement is 4/20/07.
Occasionally we may update the privacy statement for owneradvantage.ford.com in order to
accurately reflect any changes to the website our privacy practices. In event of an update,
the new statement will be posted to the website seven (7) days prior to the changes taking
effect. Back to top
